Learn More About Our
Mission, Vision, and Team
OUR STORY
Australian Procurement Group (APG) emerged with a clear vision: to simplify the procurement landscape for international businesses. Recognizing the increasing complexities of global supply chains, APG was founded on the principle of delivering sustainable, efficient, and cost-effective sourcing solutions.
Initially operating from an Adelaide base, APG rapidly expanded its reach to cultivate a robust global network of suppliers and partners. The company’s foundational success stems from a deep-rooted commitment to trust, expertise, and an in-depth understanding of the intricate dynamics of international trade.
APG offers a suite of solutions encompassing supply chain management, quality control, and logistics. This holistic approach, coupled with a steadfast dedication to innovation and client satisfaction, has propelled APG to the forefront of the industry.
The Australian Procurement Group (APG) is a dedicated procurement solutions provider that specializes in managing the full spectrum of sourcing and procurement needs for businesses.
APG leverages its global supplier network, advanced procurement technology, and extensive industry expertise to offer a streamlined, cost-effective, and reliable sourcing service. The company’s mission is to simplify procurement, reduce costs, and enhance the quality of goods sourced, enabling clients to focus on their core business operations.
With a strong commitment to quality, efficiency, and transparency, APG ensures that every stage of the procurement process aligns with industry standards and client expectations. From strategy development to post-delivery support, APG provides a seamless procurement experience that enhances the value of goods sourced and improves client satisfaction.
Our Team
Lan Phuong Dien
CEO
Brian Wilson
COO
Hien Hoang
CFO
Eydra Nguyen
Operation Manager
Dung Bui
HR Manager
Lan Phuong Dien is a seasoned executive with over 20 years of experience in multinational firms and Vietnamese conglomerates, particularly within the retail and wholesale food industry. She possesses a strong blend of C-suite managerial, operational, and strategic planning skills, including expertise in business analytics, budgeting, forecasting, and leadership. Notably, her adaptability and enthusiasm for leveraging automation and advanced digital technologies have significantly enhanced productivity, efficiency, and overall performance across finance, farming techniques, farm management, and agri-food commercialization in the companies she has led.
Brian Wilson is an experienced business consultant specializing in international trade, particularly in agricultural imports and exports. With over 20 years in the field, Brian has a practical understanding of global trade dynamics.
Brian’s background includes project management, business development, and technology in various sectors, such as energy, environment, and agriculture. Brian guides clients in establishing and expanding import-export businesses, with a particular emphasis on agricultural products.
Specializing in product sourcing and navigating regulatory landscapes. Brian’s practical insights make him a valuable resource for businesses navigating international trade intricacies, particularly in sustainable and prosperous agricultural ventures.
Hien Hoang has many years of experience in finance, fund management and general management. She has worked across various Australian financial management organizations including Australia’s largest investment firm.
She holds a Certified Public Accountant Certificate and Bachelor of Commerce degree in Accounting and Finance.
OUR
VALUES
OUR VALUES
01
03
02
04
01
02
03
04
05
OUR
VALUES
OUR VALUES








Our Team
Lan Phuong Dien - CEO
Lan Phuong Dien is a seasoned executive with over 20 years of experience in multinational firms and Vietnamese conglomerates, particularly within the retail and wholesale food industry.
She possesses a strong blend of C-suite managerial, operational, and strategic planning skills, including expertise in business analytics, budgeting, forecasting, and leadership.
Notably, her adaptability and enthusiasm for leveraging automation and advanced digital technologies have significantly enhanced productivity, efficiency, and overall performance across finance, farming techniques, farm management, and agri-food commercialization in the companies she has led.
Brian Wilson - COO
Brian Wilson is an experienced business consultant specializing in international trade, particularly in agricultural imports and exports. With over 20 years in the field, Brian has a practical understanding of global trade dynamics.
Brian’s background includes project management, business development, and technology in various sectors, such as energy, environment, and agriculture. Brian guides clients in establishing and expanding import-export businesses, with a particular emphasis on agricultural products.
Specializing in product sourcing and navigating regulatory landscapes. Brian’s practical insights make him a valuable resource for businesses navigating international trade intricacies, particularly in sustainable and prosperous agricultural ventures.
Hien Hoang - CFO
Hien Hoang has many years of experience in finance, fund management and general management. She has worked across various Australian financial management organizations including Australia’s largest investment firm.
She holds a Certified Public Accountant Certificate and Bachelor of Commerce degree in Accounting and Finance.

Explore Our Personalized Solutions To Reduce Your Sourcing Costs
Get In Touch With Our Experts
Call us today or fill out the form below to talk to one of expert team
members who can help with an procurement enquiry you might have.