About us

ABOUT US

Learn More About Our
Mission, Vision, and Team

OUR STORY

Australian Procurement Group (APG) emerged with a clear vision: to simplify the procurement landscape for international businesses. Recognizing the increasing complexities of global supply chains, APG was founded on the principle of delivering sustainable, efficient, and cost-effective sourcing solutions.

Initially operating from an Adelaide base, APG rapidly expanded its reach to cultivate a robust global network of suppliers and partners. The company’s foundational success stems from a deep-rooted commitment to trust, expertise, and an in-depth understanding of the intricate dynamics of international trade.

APG offers a suite of solutions encompassing supply chain management, quality control, and logistics. This holistic approach, coupled with a steadfast dedication to innovation and client satisfaction, has propelled APG to the forefront of the industry.

The Australian Procurement Group (APG) is a dedicated procurement solutions provider that specializes in managing the full spectrum of sourcing and procurement needs for businesses.

APG leverages its global supplier network, advanced procurement technology, and extensive industry expertise to offer a streamlined, cost-effective, and reliable sourcing service. The company’s mission is to simplify procurement, reduce costs, and enhance the quality of goods sourced, enabling clients to focus on their core business operations.

With a strong commitment to quality, efficiency, and transparency, APG ensures that every stage of the procurement process aligns with industry standards and client expectations. From strategy development to post-delivery support, APG provides a seamless procurement experience that enhances the value of goods sourced and improves client satisfaction.

Our Team

Lan Phuong Dien

CEO

Brian Wilson

COO

Hien Hoang

CFO

Eydra Nguyen

Operation Manager

Dung Bui

HR Manager

Lan Phuong Dien is a seasoned executive with over 20 years of experience in multinational firms and Vietnamese conglomerates, particularly within the retail and wholesale food industry. She possesses a strong blend of C-suite managerial, operational, and strategic planning skills, including expertise in business analytics, budgeting, forecasting, and leadership. Notably, her adaptability and enthusiasm for leveraging automation and advanced digital technologies have significantly enhanced productivity, efficiency, and overall performance across finance, farming techniques, farm management, and agri-food commercialization in the companies she has led.

Lan Phuong Dien
CEO

Brian Wilson is an experienced business consultant specializing in international trade, particularly in agricultural imports and exports. With over 20 years in the field, Brian has a practical understanding of global trade dynamics.

Brian’s background includes project management, business development, and technology in various sectors, such as energy, environment, and agriculture. Brian guides clients in establishing and expanding import-export businesses, with a particular emphasis on agricultural products.

Specializing in product sourcing and navigating regulatory landscapes. Brian’s practical insights make him a valuable resource for businesses navigating international trade intricacies, particularly in sustainable and prosperous agricultural ventures.

Brian Wilson
COO

Hien Hoang has many years of experience in finance, fund management and general management. She has worked across various Australian financial management organizations including Australia’s largest investment firm.

She holds a Certified Public Accountant Certificate and Bachelor of Commerce degree in Accounting and Finance.

Hien Hoang
CFO

OUR
VALUES

OUR VALUES

01

Quality Assurance

03

Innovation

02

Transparency

04

Client-Centricity

01

Client Focus

02

Integrity

03

Innovation

04

Collaboration

05

Sustainability

OUR
VALUES

OUR VALUES

Quality Assurance
Innovation
Transparency
Client-Centricity
Quality Assurance
Innovation
Transparency
Client-Centricity

Our Team

Lan Phuong Dien - CEO

Lan Phuong Dien is a seasoned executive with over 20 years of experience in multinational firms and Vietnamese conglomerates, particularly within the retail and wholesale food industry.

She possesses a strong blend of C-suite managerial, operational, and strategic planning skills, including expertise in business analytics, budgeting, forecasting, and leadership.

Notably, her adaptability and enthusiasm for leveraging automation and advanced digital technologies have significantly enhanced productivity, efficiency, and overall performance across finance, farming techniques, farm management, and agri-food commercialization in the companies she has led.

Brian Wilson - COO

Brian Wilson is an experienced business consultant specializing in international trade, particularly in agricultural imports and exports. With over 20 years in the field, Brian has a practical understanding of global trade dynamics.

Brian’s background includes project management, business development, and technology in various sectors, such as energy, environment, and agriculture. Brian guides clients in establishing and expanding import-export businesses, with a particular emphasis on agricultural products.

Specializing in product sourcing and navigating regulatory landscapes. Brian’s practical insights make him a valuable resource for businesses navigating international trade intricacies, particularly in sustainable and prosperous agricultural ventures.

Hien Hoang - CFO

Hien Hoang has many years of experience in finance, fund management and general management. She has worked across various Australian financial management organizations including Australia’s largest investment firm.

She holds a Certified Public Accountant Certificate and Bachelor of Commerce degree in Accounting and Finance.

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